San Francisco Bay Chapter Sierra Club

If you support Community Choice, and you support CleanPowerSF in San Francisco, please spread the good news about the potential of this program by following the Sierra Club's I Heart CleanPowerSF page on Facebook! Photo: Flickr / Mass Am Sam (cc)

Community Choice Energy

Community Choice energy is one of the most powerful vehicles for communities to reduce their use of fossil-fuel-generated electricity and cut greenhouse-gas emissions. When a local government establishes a Community Choice energy program, it can procure electricity on behalf of ratepayers. It can reduce greenhouse-gas emissions both by purchasing renewable power on the market, and also, more importantly, by developing local renewable resources. Such programs can provide important community benefits like economic development, clean-energy jobs, lower electricity bills, and increased community resiliency. That's why the Sierra Club Bay Chapter has campaigned to democratize energy by establishing Community Choice energy programs throughout the Bay Area. For more information, visit the Chapter website Bay Area Energy Choice.

Marin Clean Energy

Our first big success was in Marin County, where Marin Clean Energy has been providing cleaner power to residents since 2010. In 2012 the city of Richmond also joined MCE. The cities of Benicia, El Cerrito, and San Pablo, as well as Napa County, have all expressed interest in joining Marin Clean Energy.


Next, in September of 2012 the San Francisco Board of Supervisors approved legislation that established CleanPowerSF. Since then, though, political conflict has stalled implementation. This program will build hundreds of megawatts of energy efficiency and local renewable generation and provide thousands of clean-energy jobs. The program will begin with an initial purchase of renewable electricity and deliver it to 70,000 residential customers.

East Bay Clean Power

In June of 2014, the Alameda County Board of Supervisors voted unanimously to take the first steps in establishing an East Bay Community Choice energy program (see "Alameda County Board of Supervisors votes to move forward on Community Choice" in the Yodeler). The county’s Community Development Agency put forward a timeline of 18 months for a feasibility study for the program, followed by another 18-month period for prepping for program launch and implementation. Read more about the East Bay Community Choice program in "East Bay, along with California, moves forward with Community Choice energy" in the Yodeler.


With worsening extreme weather conditions and wildfires, and continuing high unemployment, the need is increasingly clear for the Bay Area to take the lead in replacing outdated fossil-fuel energy sources with clean power as rapidly as possible.

The Sierra Club is working to move the American economy from its reliance on dirty fossil-fuel energy to clean, green, renewable technologies. Bay Area Community Choice agencies will be among the nation's first to do their own local energy procurement. This Community Choice energy program (akin to a co-op for purchasing and generating energy) will be able to bring online renewable energy rapidly, as well as invest in new renewable energy and energy efficiency. This will create local jobs, and the program can set prices that are affordable to the average resident.

To address the dual crisis, California has passed a series of laws (including SB 375 and AB 32) meant to cut carbon emissions. California is also pioneering alternatives to the investor-owned utilities. These have been enabled by the Community Choice law (AB 117) allowing local agencies to procure energy on behalf of ratepayers, and strengthened by Mark Leno with SB 790 in 2011.

Spread the word! Follow Sierra Club's I Heart Clean Power SF page on Facebook and help end the PG&E monopoly. Advocate for a strong program with low costs that builds new local renewable energy sources and creates local jobs!